How do you search for information online? Do you type the whole sentence or just pick a word from the sentence? Using a single word from the main sentence to search for information is referred to as short tail keywords. When an internet user types more than two words in the search, then it becomes long tail keywords. The two use of keywords is used more often to direct traffic to a site.
Guidelines to follow when using short tail keyword.
To benefit from the use of short tail keywords, here are some useful tips to note. When choosing the right keyword, consider your core business activity. For instance, assume your website is about language tutorials and virtual teaching. The ideal keyword can be one of the languages been taught, e.g. French. Know how to differentiate between short and long tail keywords. Short tail keywords should be minimal, up to two words; more to that will become long tail keyword. Choose simple keywords that are easy to type and pronounce. Online users avoid typing difficult words, and this will have an effect on the traffic flow on your website.
What benefits does using short tail keywords bring.
The use short tail keywords have several benefits; some outlined here. A larger audience means the traffic on the website is impressive, translating to return on investment
Disadvantages of short tail keyword.
Its use may not have a major impact as right target audience can fail to be reached. Wrong audience could take the significant percentage of the site traffic, hence, affect the expected outcome. For instance, a company in office furniture business could use ‘furniture’ as their short tail keyword. The keyword will direct the audience who search for ‘furniture; to the site, but not specifically office furniture. Another disadvantage is that you will get companies running their marketing campaign at the same time of the year. Use of the same short tail keyword with the competitor will mean a distributed traffic share. The site may not be ranked first at the search engine during the time.
Another con is the huge competition on the use of short tail keywords, compared to long tail keywords use. Take for instance, ‘car dealer’ as the short tail keyword in this scenario. Several results will pop up when an online user searches using the keywords provided. Your company may not be among the top-ranked on the search results, therefore, little effect on your marketing campaign. If the user includes more words on the keywords, such as ‘Car dealer in town A,’ the search engines give different specified results.